Employee ambassadorship: advantages for your company

Employees are crucial to a company. Many employers recognize the value of having brand advocates. These advocates can effectively promote the company's success and accomplishments. This article delves into the process of establishing an employee advocacy program and the potential benefits employers could reap.

4 mins read
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5 months ago

​To what extent do you believe your employees would willingly and independently support your company? How invested do you think they are in the business beyond their salary and benefits? Employers use employee advocacy programs to improve relationships with employees and find answers to questions.

How does an employee benefits scheme differ from an ambassadorship scheme?

An employee benefits scheme offers a range of advantages to employees as part of their compensation package. These advantages encompass fitness club memberships, health and life coverage, pension schemes, and paid leave, among others.

An employee ambassador scheme encourages employees to support and represent the brand by recognizing them in various ways. This scheme inspires employees to endorse the company's principles, offerings, and services via social media, gatherings, and community involvement.

Although both schemes strive to boost employee contentment and involvement, they vary in their emphasis and goals.

What does employee ambassadorship mean?

Employee ambassador schemes are strategies that companies employ to enhance their brand through the assistance of staff brand representatives. Selected employees will have a genuine passion for promoting the good parts of a company.

They will do this usually at events and on social media. Their goal is to encourage engagement and improve the company's reputation. Working beyond regular hours could entail compensation, either monetarily or through extra privileges and other employee benefits packages.

An employee ambassador program is appealing to individuals who enjoy using social media. These individuals are also creative and confident in both online and offline settings. Ambassadors can display unused skills, uncovering qualities that may aid career progression.

What’s involved in employee ambassadorship?

The initial stage involves pinpointing staff members who exhibit a true enthusiasm for the organization and its principles. Take into account elements like communication abilities, leadership traits, and an optimistic mindset.

Give the project to HR, from explaining to staff to having informal talks with potential candidates.

Remember the importance of diversity and inclusion in your team. Having employee representatives who come from different backgrounds is crucial. Additionally, be prepared to provide support to those who have specific needs or requirements.

Employee screening: check online and offline activity

Check the potential employee's social media to see if they would be a good online representative for your brand. An individual with a high level of activity and hundreds of professional LinkedIn connections could potentially generate significant interest in your business. However, do not overlook individuals who are less active or have fewer connections. A well-placed post from them can be just as valuable as one shared in a busy stream of posts.

If you think someone would do better representing us in person instead of online, ask if they'd be interested. The goal is to choose people who can truly represent the company using their special strengths and personality.

Offer training, establish ground rules and incentivise

Offer thorough instruction to ambassadors, guaranteeing they have a complete grasp of the company's background, principles, and primary messages. Give them good communication skills and tools so they can represent the organization well in different situations. Additionally, hold regular meetings to keep them informed about industry and company news. Always inform your internal communications/marketing team to prevent any possibility of conflicting messages.

Give ambassadors clear chances to share their experiences and knowledge with people both inside and outside the company. This could encompass internal newsletters, company accolades, industry events, social media channels, and regular employee meetings. Motivate ambassadors to actively engage in pertinent industry events and conferences.

Recognize the hard work of ambassadors via appreciation schemes and rewards. This motivates current ambassadors and encourages other staff to strive for the role, creating a positive cycle of engagement.

Integrating employee ambassadorship programmes

Ask upper management for support with the ambassadorship program. Managers and directors may need to participate or respond to ambassador actions, both online and offline. This establishes a positive atmosphere and emphasizes the programme's importance.

Set clear goals for the programme, whether it's boosting staff morale, improving brand image, or escalating social media interaction. Develop metrics to evaluate the programme's success and make necessary adjustments.

Consistently collect feedback from ambassadors regarding their experiences to modify the programme according to the changing needs and obstacles of the organisation. Additionally, encourage input from employees about their views on the ambassadorship tasks and suggestions for enhancement.

Collaborate intimately with the HR division to synchronize the program with current employee involvement efforts. HR groups help set limits on the impact of an ambassador's extra tasks on their regular workload. The ambassador should not harm the employee's well-being. If they can't handle their duties at any point, it shouldn't impact their professional reputation.

What are the enduring advantages for employers?

Ambassadorship programs enhance, company culture, work environment, attract potential employees, and are cost-effective compared to other marketing strategies. Additionally, they offer the advantage of authenticity. To achieve company recognition, increased job applications, leadership in eco-friendliness, or successful promotion of charity events, employee support is crucial.

Interested in drawing potential staff advocates to your company, or keen on becoming part of a progressive institution? Reach out to our expert consultants today.

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​Employee monitoring can help ensure productivity and accountability among employees, as managers can track their work progress and identify areas where improvement is needed. Monitoring enhances data security by detecting and preventing unauthorised access or data breaches and additionally, it enables you to adhere to regulatory and compliance requirements, reducing legal risks. 

The key thing to remember is that workplace surveillance is perfectly acceptable, as long as you can legally justify your reasons, and it is always better to be ‘overt’, not ‘covert’.  

A report shows that despite normality returning to working life post-pandemic, demand for employee surveillance software is 49% above 2019 levels. 

Our eBook, ‘Employee monitoring: a guide to best practices’, provides insight from top experts in the field including:    

Keith Rosser, Director of Group Risk and Reed Screening, Reed 

Hayfa Mohdzaini, Senior Research Adviser, CIPD

 By downloading this eBook, you will discover:   

  • What employee monitoring is 

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“Monitoring software that employees see as intrusive and unnecessary is more likely to erode mutual trust in the employment relationship. Employers need to show how using monitoring software can benefit employees, while respecting their privacy.” -Hayfa Mohdzaini, Senior Research Adviser, CIPD.

Workplace monitoring: guidance for your organisation
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In the past, workplace monitoring was relatively simplistic: employers relied on visual supervision and basic timekeeping systems, and the concept of privacy was limited.

Fast forward to the digital age. Employee monitoring has reached new levels of sophistication and become common practice for employers seeking to boost productivity, enhance security, and ensure compliance with regulations.

Improved productivity and deeper insights

With the advancement of technology, including GPS tracking, computer monitoring software, and biometric identification systems, surveillance can provide employers with detailed insights into employee activities and performance.

One of the key benefits of employee monitoring is the ability to track and improve productivity levels. By monitoring employees' activities, employers can identify inefficiencies, analyse workflow processes, and provide targeted feedback to enhance performance. This data-driven approach allows companies to optimise their operations, allocate resources effectively, and ultimately improve their bottom line.

Monitoring can also help employers identify and address issues such as time theft, excessive breaks, and unauthorised activities in the workplace. With real-time monitoring tools, employers can detect irregularities and take corrective actions promptly, therefore improving accountability and integrity among employees.

Employee monitoring can also aid in compliance with regulations and industry standards. By keeping a close eye on electronic communications, websites visited, and files accessed, employers can ensure that employees adhere to data protection laws, maintain confidentiality, and comply with company policies. This proactive approach minimises the risk of data breaches and security incidents and also protects the company from potential legal liabilities.

Balancing surveillance and ethics

Despite the clear advantages of employee monitoring, it is crucial for organisations to approach this practice with sensitivity and respect for staff privacy. As a matter of course, employers should establish clear policies regarding monitoring practices, communicate openly with employees about the purpose and scope of monitoring, and ensure transparency in the use of monitoring tools.

Prioritise the protection of sensitive employee data by implementing robust security measures, restricting access to monitoring data, and complying with data protection regulations such as GDPR. These considerations can ease employees’ minds about any surveillance and even instil appreciation for such measures. After all, workplace security is in everyone’s best interests.

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The decision to hire interns is not merely a trend, but a strategic must. The opportunities associated with internships can be used to bridge the gap between academic learning and practical application, while also playing a pivotal role in shaping the careers of aspiring professionals.

Towards the end of 2023, Google searches for ‘internships’ increased by 22% to 6,000 searches per month, while the social media platform, TikTok, saw four million views for the hashtag #internships, as more and more students look for opportunities to increase their work experience.

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Talent development

Businesses can use internship programs as a proactive approach to identifying and nurturing professionals for their talent pool. They can create direct connections with emerging talent, providing them with first-hand experience in their respective industries – from engineering and technology to sales and procurement.

With skills shortages affecting a large number of sectors, employers that provide a platform for eager individuals to gain paid experience, help ease the pressures many businesses – and professionals – are facing.

Innovation and fresh perspectives

Interns can inject new and exciting perspectives and ideas into the workplace, which can see campaigns thrive and strategies become more impactful. By recognizing that diversity fuels creativity, seeking interns who bring unique insights and approaches to problem-solving will help to enhance the overall creativity and adaptability of the organization.

Introducing different perspectives into your workplace provides a fresh take on the business as a whole. Even though interns won't be responsible for creating new policies or planning a strategy, their outside opinion may improve existing practices.

For example, as more workplaces undergo digital transformation the need for a workforce that is comfortable with various technologically advanced tools has never been more important. Asking for an intern’s feedback on your digital presence and consumer-facing collateral can pinpoint where potential improvements can be made and where new business or custom can be identified.

Social responsibility and diversity

Businesses are increasingly investing in corporate social responsibility and the benefits that come with having a diverse workforce.

Running an internship program allows companies to contribute to ongoing social initiatives by providing valuable opportunities to individuals who may face barriers to entry into the workforce. Employers who actively seek out interns from various demographics can demonstrate their commitment to fairness, equality, and social responsibility – heightening their appeal to professionals looking for 'good' companies to work for.

It’s important to maintain a community-focused approach, ensuring you ‘give back’ by offering young talent the opportunity to thrive and succeed in an internship – helping enhance their career prospects and your reputation at the same time.

Brand image enhancement

In a world where reputation means everything, any opportunity to be seen as an employer of choice can be vital to a successful talent acquisition strategy. Internship programs play a pivotal role in shaping the perception of a company among potential new employees, as well as customers and other stakeholders.

Businesses that actively engage in internships can showcase their commitment to investing in professional development, graduate opportunities, and career changes – creating a positive brand image. This in turn attracts people seeking meaningful opportunities for growth and career progression.

Helping the next generation

There’s a bigger picture to internship programs. Many individuals, especially recent graduates, may face challenges when embarking on a new career path. Those lucky enough to win internships will reap the benefits that come from the experience, not just in adding to their CV, but in self-confidence gained from developing knowledge of their chosen profession, all while making valuable contacts.

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Having interns can potentially help to identify future leaders among your junior employees. When overseeing an intern’s day-to-day activities, some junior employees may demonstrate exceptional management and leadership traits. Once these skills have been identified, you may consider investing in these employees further and upskilling them for future leadership opportunities.

Businesses that offer internships are not just investing in short-term support but are strategically building a foundation for long-term success. An internship is still one of the best ways for professionals to gain that all-important work experience, highlighting the importance a robust internship program plays in growing and expanding the workforce.

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