Country Manager – FMCG (Austria)
Based in Germany | Full-time | Competitive Salary + Bonus + Car

Reed is working with an exciting and fast-growing global energy drinks brand that is looking for a Country Manager to lead its commercial operations across Germany. This is a fantastic opportunity for a results-driven sales professional with strong experience in FMCG and distribution partner management.

Key Responsibilities:

• Lead and manage the relationship with the local bottling/distribution partner to drive sales growth and market share.

• Develop and execute strategic business plans and KPIs in line with company targets.

• Ensure top-tier in-market execution through regular field visits, training, and sales incentives.

• Negotiate and manage key account relationships and in-outlet execution standards.

• Monitor and optimize budgets, promotional activities, and POS placement.

• Deliver insightful reporting and analysis to inform commercial decisions.

What We’re Looking For:

• Proven experience as a Sales Manager in FMCG (ideally from a market-leading brand).

• Strong track record in managing distributors and key accounts.

• Fluent in German and English.

• Analytical, persuasive, and a natural leader who thrives in a fast-paced, entrepreneurial environment.

If you’re ready to take ownership of a high-profile market and bring energy, innovation, and discipline to a brand that’s making waves globally, we’d love to hear from you.

👉 Apply now or contact the Reed team for more information.