Regional Consumer Marketing Manager – Ukraine (Kyiv)

Location: Ukraine (based in Kyiv)
Travel: Moderate, including some international travel

We are looking for an ambitious and passionate Regional Consumer Marketing Manager to lead consumer marketing and brand activation across Ukraine. This role owns experiential marketing, ambassador and influencer programmes, events, and nationwide sampling activity.

The Role

You will be responsible for building brand advocacy and delivering high-impact consumer experiences through:

  • Creating and activating a regional consumer marketing programme

  • Managing the Brand Ambassador and Influencer programmes

  • Activating grassroots and national events, festivals, music tours, and band partnerships

  • Driving nationwide sampling to generate brand trial

  • Managing ATL, digital media, website activity, and social media leverage

  • Recruiting, training, and leading a diverse, on-brand ambassador team

  • Researching, negotiating, and activating local events and marketing projects

  • Acting as the key link between Ambassador/Influencer teams and the Sales Country Manager

  • Managing regional marketing assets (vehicle and merchandise)

  • Owning regional budgets and ensuring policy compliance

  • Line-managing a Web Coordinator (social media) and a Sampling/MAT Captain

You are:

  • Driven, energetic, and results-focused

  • Resilient, adaptable, and comfortable in fast-moving environments

  • Passionate about brand, culture, music, and consumer engagement

  • Entrepreneurial, self-starting, and highly resourceful

  • A strong communicator with enthusiasm for teamwork and leadership

Ideal Background

  • 2+ years’ experience in marketing, BTL, experiential, or influencer marketing

  • Strong digital and social media knowledge

  • Well-connected within events, BTL, and music scenes

  • Budget and event management experience

  • Team leadership experience

  • Proven ability to work independently and meet targets

  • Experience managing social media and influencer projects

  • High standard of business English

  • Driving licence

  • Flexibility to work evenings, weekends, and travel as required

This is a high-ownership role for someone who lives the brand, thrives on activation, and wants to make a visible impact in a dynamic market.